NBCU (FreeWheel)
Solutions Engineer
- Accelerated stalled programmatic partner onboarding by building standardized playbooks and automated OpenRTB and VAST validation for CTV and premium video supply, significantly reducing integration time across SSP, DSP, and data partner launches.
- Acted as a technical lead alongside Sales and Partnerships on evaluations with top TV networks and publishers, translating complex custom requirements into validated programmatic solution designs.
- Resolved slow-to-diagnose escalations by tracing ad delivery and bid-request issues with SQL, cURL, and log analysis.
- Identified underperforming private marketplace (PMP) and programmatic guaranteed deals and recommended deal ID, floor price, and header bidding configurations to Product Management, improving partner fill rates.